Transactional SMS is a highly effective way for businesses to communicate with their customers.
In today's digital age, businesses are constantly looking for ways to reach out to their customers in a quick and effective manner.
One of the most popular methods used by businesses to communicate with their customers is through SMS or Short Message Service.
Transactional SMS refers to messages that are sent to customers for the purpose of providing them with important information related to their transactions. This includes messages related to order confirmation, delivery updates, account verification, and password reset, among others. Transactional SMS is different from promotional SMS, which is used for marketing purposes and can be sent only to customers who have given their explicit consent to receive such messages.
The use of transactional SMS has become increasingly popular among businesses, especially in industries such as e-commerce, banking, finance, and healthcare, among others.
Transactional SMS is delivered instantly to the customer's mobile phone, ensuring that the message is received in a timely manner. This is particularly important for time-sensitive information such as delivery updates, appointment reminders, and password reset notifications.
SMS messages have a very high open rate, with over 98% of messages being read within minutes of being received. This makes transactional SMS a highly effective way to communicate with customers.
Transactional SMS is a cost-effective way to communicate with customers, especially when compared to other forms of communication such as phone calls or emails. This is particularly beneficial for businesses with a large customer base.
Transactional SMS can be used to engage with customers by providing them with relevant and timely information. This helps to build a stronger relationship with the customer, leading to increased customer loyalty.
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Read these most frequently asked questions
A transactional SMS is typically an automated SMS message sent in response to an event or action triggered by a customer.
What Makes Transactional SMS so Effective?
